Broadcasters will continue to allow live odds to be shown in AFL television programs outside the coverage of games despite a push for networks to rein in gambling advertising.
Members of a Senate committee focusing on gambling reform this week questioned whether odds should be included in commercial breaks during the Brownlow Medal count and during game previews on Channel Nine’s The Footy Show.
The AFL this year will reduce gambling advertising at games by preventing odds being displayed on big screens and capping the number of paid spots for agencies.
TV commentators are also prevented from discussing odds during games, although there is nothing stopping betting operators from advertising during commercial breaks.
The Senate committee on Tuesday commended the AFL for its moves to reduce gambling ads at games, although federal MP Josh Frydenberg questioned why the reforms did not go further and include a limit on betting ads during the Brownlow count.
The AFL felt betting promotions during Channel Ten’s coverage of the 2010 Brownlow was overdone and approached Channel Seven in 2011 to ensure there would be no repeat.
Seven can still permit advertisers to promote their products in commercial breaks, but a spokesman said on Wednesday the network would do so responsibly.
“Seven has always taken a responsible approach to gambling advertising and will continue to do so,” he said.
AFL integrity services manager Brett Clothier told the Senate committee on Tuesday the league would monitor the Brownlow coverage “because we know it worries a lot of our fans”.
Nine includes match odds when The Footy Show presenters preview games, and the station confirmed on Wednesday there would be no change to that part of the coverage this year.
Greens senator Richard Di Natale and independent MP Andrew Wilkie have also questioned whether AFL clubs should carry betting agency logos.
St Kilda is the only club with a betting agency as its main guernsey sponsor, having signed a three-year deal with Centrebet at the start of the 2011 season.
A St Kilda spokesman said the club would not comment on the issue.
Former Cricket Australia head Malcolm Speed, now executive director of the Coalition of Major Professional and Participation Sports, said logos on team uniforms were a “significant” source of revenue.
The original release of this article first appeared on the website of Hangzhou Night Net.